Free tier of monthly service messages
Meta has resumed charging for service messages on WhatsApp. Here is exactly how the new monthly free tier works — and what it means for your business.
Effective: October 1, 2026 · Source: Meta WhatsApp pricing documentation
This only applies to service messages, as of 12am by Messaging account timezone on October 1, 2026.
As Meta resumes charging for service messages, Meta provides every business phone number with a free tier of 1,000 service messages per month.
- Each business phone number has one free tier of 1,000 delivered service messages per month. Meta charges as of the 1,001st service message per month, after the free tier has been used.
- Unused service messages in the free tier do not roll over to the next month. The free tier resets monthly for each business phone number (for example, 1,000 for October with no roll-over; 1,000 for November with no roll-over). This reset happens at 12am by Messaging account timezone.
- If your Messaging account does not have a payment method, Meta will deliver service messages within the free tier but will not deliver them after the free tier has been used. To ensure continuity of service messages as of October 1, 2026, make sure a payment method is added in your Billing Hub.
What this means for you
Every WhatsApp Business number you run through CEOITBOX gets the same 1,000 free service messages per month from Meta. Once the free tier is used, Meta bills each service message at its countrywise rate — which we pass on with a small, transparent markup that covers our infrastructure, API maintenance, and support. This is separate from your annual CEOITBOX plan fee.
Not sure how the new pricing affects your monthly usage? Our experts will review it with you in a free demo session.
